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Spicing things up: Aromat’s recipe to boost brand awareness with video
Aromat South Africa had a message to convey: they’re not just seasoning for your eggs. To raise awareness, boost reach, and connect with new audiences, the brand turned to a one-video strategy across both UA-cam and TV.
In this video, Lunga Mooi - director of digital marketing, media, and commerce at Unilever Africa - breaks down how Aromat put itself top of mind for viewers across different platforms.
00:00 - Intro
00:10 - Aromat brand positioning
00:37 - Reaching people through TV and UA-cam
01:00 - How consumers watch on TV and UA-cam
01:26 - The importance of planning for TV and UA-cam from inception
01:53 - Partnership with Google Creative Works team
02:05 - UA-cam and TV metrics and reach
02:37 - Creating relatable, authentic content
Переглядів: 186

Відео

“Great advertising is just a matter of taste”, says M&C Saatchi’s Sophie Lewis | Firestarters
Переглядів 30614 днів тому
Why is taste so crucial to great marketing and advertising? In this fascinating episode, Sophie Lewis, Chief Strategy Officer at M&C Saatchi argues that understanding the cultural references and sources of influence for audiences is essential to delivering great campaigns that truly resonate. She talks about how the job of a strategist is to make connections and to notice things, protecting the...
How to get great advertising made, with Dentsu's Global Client President Jason Oke | Firestarters
Переглядів 428Місяць тому
How can agencies sell stand out ideas to their clients? What are the secrets of establishing truly beneficial and sustainable client and agency relationships? In this fascinating episode Jason Oke, Global Client President at Dentsu, talks about how to sell great creative thinking to clients, the importance of understanding how ideas move through organisations, and why agencies need to be more c...
The secrets of successful marketing transformation with Alison Orsi | Firestarters
Переглядів 583Місяць тому
How is marketing and the role of the CMO evolving? What are the opportunities for marketing to redefine its role in the business? Alison Orsi is a marketing transformation consultant and the former EMEA CMO of IBM. In this insightful episode she talks about how marketing can break out of its silo and become not only an engine for business growth but a champion for the voice of the customer, and...
How The New York Times delivers better ad experiences
Переглядів 2,7 тис.2 місяці тому
Hear from leaders at The New York Times about how advertising and subscription-based models help them serve readers by upholding its mission as a trusted news and information source. Learn how the team laid a foundation for its first-party data platform by training machine learning models with voluntary, opt-in surveys and readership signals. See how its ad partnerships enable results, helping ...
The aesthetics of persuasion by design consultant Andy Cowles | Firestarters
Переглядів 5232 місяці тому
What are the secrets of creating compelling pitches, and using visual presentation to persuade? Design consultant and former creative director of Rolling Stone magazine, Andy Cowles, describes how good design is about engineering effortless understanding, and why design is a process rather than an outcome. He sets out how to present ideas in ways that capture attention and connect with an audie...
Google VP Jason Spero on meeting the AI moment with action and change
Переглядів 3,5 тис.3 місяці тому
Google VP Jason Spero on meeting the AI moment with action and change
Ads make it possible to unlock the internet's potential
Переглядів 1,3 тис.3 місяці тому
Ads make it possible to unlock the internet's potential
What kind of ancestor do you want to be? with visionary futurist Adah Parris | Firestarters
Переглядів 3683 місяці тому
What kind of ancestor do you want to be? with visionary futurist Adah Parris | Firestarters
The future of e-commerce, AI, and partnerships with Katie Couric
Переглядів 6953 місяці тому
The future of e-commerce, AI, and partnerships with Katie Couric
Katie Couric and Robert Wong discuss AI and creativity
Переглядів 4,2 тис.3 місяці тому
Katie Couric and Robert Wong discuss AI and creativity
The future of brand partnerships with Katie Couric and Lisa Joseph Metelus
Переглядів 3,3 тис.3 місяці тому
The future of brand partnerships with Katie Couric and Lisa Joseph Metelus
The latest insights on marketing and consumer privacy
Переглядів 9053 місяці тому
The latest insights on marketing and consumer privacy
The future of e-commerce with Katie Couric and Sean Summers
Переглядів 4,6 тис.4 місяці тому
The future of e-commerce with Katie Couric and Sean Summers
5 rules to succeed in content marketing, by Storythings Founder Matt Locke | Firestarters
Переглядів 1,4 тис.4 місяці тому
5 rules to succeed in content marketing, by Storythings Founder Matt Locke | Firestarters
"Wasting time is essential for creativity" says Co-founder of Wired, Kevin Kelly | Firestarters
Переглядів 7785 місяців тому
"Wasting time is essential for creativity" says Co-founder of Wired, Kevin Kelly | Firestarters
How Hilton and iProspect maximized results with full-funnel campaigns
Переглядів 1,8 тис.5 місяців тому
How Hilton and iProspect maximized results with full-funnel campaigns
Driving Results: Durable measurement with privacy-centric solutions by Car Finance 247
Переглядів 5915 місяців тому
Driving Results: Durable measurement with privacy-centric solutions by Car Finance 247
Users first: Fruugo x Croud boost performance by building trust with AI-powered measurement
Переглядів 4455 місяців тому
Users first: Fruugo x Croud boost performance by building trust with AI-powered measurement
Accessibility best practices for more inclusive digital marketing
Переглядів 7565 місяців тому
Accessibility best practices for more inclusive digital marketing
Managing privacy-first measurement
Переглядів 6515 місяців тому
Managing privacy-first measurement
Building privacy-first organizations
Переглядів 6645 місяців тому
Building privacy-first organizations
Author Alison Coward on how workshop culture can drive high performing teams
Переглядів 4645 місяців тому
Author Alison Coward on how workshop culture can drive high performing teams
Account Planning Group (APG) Chair Michael Lee reveals what makes a great planner
Переглядів 1,1 тис.6 місяців тому
Account Planning Group (APG) Chair Michael Lee reveals what makes a great planner
YouTube 마케팅: 브랜드가 알아야 할 3가지 동영상 트렌드 | Be Where It Matters
Переглядів 1,1 млн7 місяців тому
UA-cam 마케팅: 브랜드가 알아야 할 3가지 동영상 트렌드 | Be Where It Matters
影音行销大解密:3大品牌需知的影音觀看行為趨勢 | YouTube Brandcast 2023
Переглядів 1,9 млн7 місяців тому
影音行销大解密:3大品牌需知的影音觀看行為趨勢 | UA-cam Brandcast 2023
Marketing Now & Next: Data in a privacy-first landscape
Переглядів 9 тис.7 місяців тому
Marketing Now & Next: Data in a privacy-first landscape
Using Google Cloud to forecast customer demand and optimize creative
Переглядів 1,8 тис.7 місяців тому
Using Google Cloud to forecast customer demand and optimize creative
The power of consumer feedback with Unilever's Claire Hennah
Переглядів 8207 місяців тому
The power of consumer feedback with Unilever's Claire Hennah
The big bang of digital video: 3 video trends that India brands need to know | YouTube Brandcast
Переглядів 10 млн7 місяців тому
The big bang of digital video: 3 video trends that India brands need to know | UA-cam Brandcast

КОМЕНТАРІ

  • @ashutosh-kumar923
    @ashutosh-kumar923 2 дні тому

    Gotta love Think with Google for this AI topic! But real talk, DoYouMail has been a massive help for my cold emailing strategy. Affordable, fast setup, and no limits on emails or domains. It is like having G-Suite level service without the crazy costs.

  • @AbhishekKumar-xh9hg
    @AbhishekKumar-xh9hg 3 дні тому

    This is my future

  • @BorelliAcademy
    @BorelliAcademy 5 днів тому

    Interessante ver grandes negócios praticando o que falamos aos pequenos negócios. Isso mostra que o que te separa do crescimento é a mentalidade e o tempo.

  • @victor-ijomah
    @victor-ijomah 7 днів тому

    You guys make education fun. see me remembering every little detail. Thank you

  • @muncingPsm
    @muncingPsm 7 днів тому

    0:36

  • @msbravo4837
    @msbravo4837 12 днів тому

    the lengths this woman will go to get attention is astounding

  • @user-hc8nt8qp7r
    @user-hc8nt8qp7r 13 днів тому

    اترجم لي بلغةالعربي

  • @theodorus956
    @theodorus956 17 днів тому

    why are you crying

  • @nooshin_zare
    @nooshin_zare 17 днів тому

    Great bits of advice. Thanks.

  • @user-hx7rk8wh8x
    @user-hx7rk8wh8x 21 день тому

    .... 0:45

  • @tylerdurden2806
    @tylerdurden2806 23 дні тому

    Bro thinks he's Steve Jobs while selling hyperlinks.

  • @tonyrollman3991
    @tonyrollman3991 24 дні тому

    Well you can see why google is a dangerous crap pile biased against the white race

  • @gooderlinsen
    @gooderlinsen 24 дні тому

    3 years later, under this guy's leadership, it got beaten up so badly and embarrassingly by a company called open AI

  • @SaaSLTDDeals
    @SaaSLTDDeals 28 днів тому

    Wow, Jason's insights on integrating ideas in organizations are spot-on. Curiosity, generosity, and radical empathy are key to breaking down silos. Such valuable advice for newbies in the industry!

  • @jw66jw
    @jw66jw Місяць тому

    It' hard not detest an individual as twisted and moronic as Katie Couric, but in reality she is still just projecting and raging about the sad death of her first husband Jay Monahan and her own battle with cancer. She thinks she deserved better, life is so unfair to her, she knows what's best for herself and you. It's actually good to have the clarity, this is in reality how all elitists feel about the great unwashed masses, regardless of party, you can believe that piece of sh1t "war time speaker" Mike Johnson feels the same way, wake up Republicans.

  • @MAKLOUGH
    @MAKLOUGH Місяць тому

    Raghavan has done more than any other G exec to destroy G search by ensuring that advertising takes over search results.

  • @kamalkoria-ri2ox
    @kamalkoria-ri2ox Місяць тому

    I hope marketing is more accountable by 2030. That would be progress!

  • @didiersolano8307
    @didiersolano8307 Місяць тому

    Great content Think with Google! Love your insights on AI. Have you ever had a chance to try Mystrika? Their pay once and use forever tactic is revolutionary. It is made a huge impact on my lead gen efforts. Definitely worth a look folks!

  • @stephenessex4515
    @stephenessex4515 Місяць тому

    Good luck to anyone working with small business b2b, you'll hardly be able to track anything. We're lucky if we get 1 in 10 lead forms tracked.... and that's using enhanced tracking etc. Basically we now operate pretty much blind. You may say well what about customer match etc, again good luck with that unless your small b2b has 100s of customers inside 3 months! This stuff only works with 'massive' corporations or large e-commerce sites where most customers purchase/enquire with a Google account/Gmail.

  • @mahamedmacalinhasan-ug9qx
    @mahamedmacalinhasan-ug9qx Місяць тому

    😅

  • @mahamedmacalinhasan-ug9qx
    @mahamedmacalinhasan-ug9qx Місяць тому

    look 0f 0f

  • @The-RVO
    @The-RVO Місяць тому

    "Learning and unlearning" es esencial para el éxito de una compañía. En un entorno donde la tentación es aferrarse y repetir lo que históricamente ha funcionado, el coraje de una organización para explorar, adaptarse y evolucionar se convierte en su mayor ventaja competitiva. Este ciclo dinámico de aprendizaje y desaprendizaje no solo facilita una mejora continua, sino que también es fundamental para la innovación. El desaprender se convierte en un poderoso motor de cambio, garantizando que la compañía no solo se mantenga relevante y competitiva, sino que también lidere con audacia en un mercado en constante evolución.

  • @user-ox4pz7mm2d
    @user-ox4pz7mm2d Місяць тому

    채광창이 이쁘네여? 구글에서 무슨일 하세요?

  • @davidr5460
    @davidr5460 2 місяці тому

    'promo sm' 🙂

  • @chezsylvienaturals
    @chezsylvienaturals 2 місяці тому

    what do you offer for Solo Small Businesses trying to become known?

  • @NdatedzeyiChiota
    @NdatedzeyiChiota 2 місяці тому

    Great stories and insights from real users are hidden in data. By tapping one of the levers, we can unlock this power.

  • @mariapinto5385
    @mariapinto5385 2 місяці тому

    What's with the horrible loud background music? Ye gods, I'll be hearing it in my sleep.

  • @atomikfilmandvideo
    @atomikfilmandvideo 2 місяці тому

    ❤️

  • @Pianobluespiano
    @Pianobluespiano 2 місяці тому

    Thank you for sharing

  • @AlanRodriguez-th3ey
    @AlanRodriguez-th3ey 2 місяці тому

    Amazing

  • @SabirSandhu300
    @SabirSandhu300 2 місяці тому

    Hey dear brother

  • @digitalgroups
    @digitalgroups 2 місяці тому

    WELCOME 🎩💬

  • @opalapo
    @opalapo 2 місяці тому

    if not for the real faces content so generic that it gives the impression of being generated by artificial intelligence

  • @SITSIndustries
    @SITSIndustries 3 місяці тому

    This guy is totally cute.

  • @SiamakAshrafi
    @SiamakAshrafi 3 місяці тому

    Good job ... so much fun. But being a coder is better. Learn to code.

  • @BeeSoonTan-hr1qp
    @BeeSoonTan-hr1qp 3 місяці тому

    I want to learn

  • @BeeSoonTan-hr1qp
    @BeeSoonTan-hr1qp 3 місяці тому

    Thanks you 👍

  • @BeeSoonTan-hr1qp
    @BeeSoonTan-hr1qp 3 місяці тому

    Yes I want to learn

  • @FreyaLawson-me
    @FreyaLawson-me 3 місяці тому

    the fact that ai looks into the past really got me!

  • @laurafama
    @laurafama 3 місяці тому

    This was great!!!

  • @WesternSpiritCyclingMoab
    @WesternSpiritCyclingMoab 3 місяці тому

    Great brand partnerships tips right here! 🤩

  • @EdwardFlynn
    @EdwardFlynn 3 місяці тому

    Lots of talk about what AI is and how it will help but there's zero examples of it in action. In other words, an AI puff piece of conjecture. Meanwhile, AI image generation is currently taking away the work of, as well as violating the copyrights of, professional human artists.

  • @EdwardFlynn
    @EdwardFlynn 3 місяці тому

    Katie does a good job reading the questions handed to her by Google.

  • @outerbike
    @outerbike 3 місяці тому

    They never touched their coffee :(

  • @helenandpaulbalazovjech3606
    @helenandpaulbalazovjech3606 3 місяці тому

    Very interesting , but do we really need the enjoying music non stop?